Zelle
Huge worked with seven of the world’s biggest banks to completely reinvent the way people send each other money. We partnered to create the full brand experience: strategy, naming and design guidelines, app design and development, software integration, brand planning, social strategy, media placement, as well as B2B and B2C marketing campaigns. Today, Zelle is powering the peer-to-peer transactions between millions of people nationwide.
CLIENT
Zelle
AGENCY
Huge
YEAR
2017-2018
ROLE
Senior Visual Designer
Huge partnered with seven of the world’s biggest banks to completely reinvent the way people send each other money. We launched Zelle with a playful communications platform including social, TV, OOH, and print and experiential activations. Zelle has now become the most used P2P system, overtaking major competitors like Venmo, with $119B in payments last year.
