CLIENT
Angi
YEAR
2024
ROLE
Creative Director
Until recently, Angi didn’t have its own brand photography—everything relied on stock or partner content, which didn’t fully reflect the quality or grit of the work our pros do every day. One of the biggest challenges was capturing our pros in action on real job sites, where timing, access, and authenticity don’t always line up. But we knew it was worth the investment.
Now, we’re capturing original, on-site photography on a quarterly cadence, showcasing real pros doing real work. It’s not just about pretty pictures—it’s about showing the accuracy, craftsmanship, and determination of our pros.
Photography: Ian Tuttle