PROJECT
Laughing Cow
YEAR
2014
While the iconic logomark and on-the-go packaging remain the same, this bold rebrand gives Laughing Cow the playful attitude and character it deserves. In addition, the interactive “Laughter is Spreadable” campaign reveals the answers to cow jokes through the same experience of opening a wedge of Laughing Cow. Giggles guaranteed.
Hand-drawn Typography by Katie Cranley